Case Study

STILL

Communications and events to develop the STILL brand and build a positive culture across the group.

When STILL needed to establish a presence in New Zealand, I was contracted to support its national launch. I focused on raising awareness and building a strong, connected community to ensure the brand's successful entry into the market.

Results

  • Successful National Launch: Spearheaded the national launch of STILL through a combination of earned and owned digital media, driving widespread brand visibility.

  • High-Impact Media Coverage: Secured significant earned media placements in leading publications, including New Zealand Herald and Stuff, in collaboration with agency partners.

  • Significant Growth in Online Engagement: Increased STILL’s website traffic by 1,420% and boosted LinkedIn engagement by 418%, reflecting the effectiveness of the digital strategy.

Work

  • Website

    Audit and blog launch

  • Events

    STILL Launch

  • LinkedIn

    Strategy and content

  • EDMs

    Newsletter Strategy

 

WEBSITE

  • Website audit and refresh

  • Added blog function

  • Produced press releases and blogs

  • Created and managed Google Analytics

  • Increased website traffic

  • Increased average time spent on website

  • Improved SEO

still.org.nz

 

EVENTS

  • STILL launch event at Auckland Art Gallery Toi o Tāmaki with 200 VIP guests, including event stakeholder management, planning and styling.

  • Internal engagement events to create an integrated, cross-company culture within the group.

  • Training events for executive leadership team.

 

LINKEDIN

  • Content creation

  • Increased followers

  • Increased engagement rate

  • Increased click-through rate

  • Increased comments

  • Increased shares