Case Study

World Vision
New Zealand

Social media content for the annual fundraising campaign, World Vision 40 Hour Famine.

World Vision New Zealand hired Social Collab to create impactful social media content for the 40 Hour Famine. Our work focused on driving engagement and encouraging more people to volunteer, participate, fundraise, and donate while building a strong community.

Results

Exceptional TikTok Growth: Drove a 1,505% increase in TikTok impressions compared to the previous year, significantly expanding the campaign’s visibility and reach.
Boosted Engagement on TikTok: Increased average post likes by 1,173%, with individual posts receiving up to 10,800 likes, demonstrating highly effective content strategies.
Instagram Audience Expansion: Grew Instagram following by 40%, while boosting post likes by 27%, enhancing both audience size and engagement on the platform.