Case Study
New Zealand Trade and Enterprise
Social media content for global export marketing campaign, Made with Care.
New Zealand Trade and Enterprise aimed to boost exports and support local businesses during COVID-19. Social Collab created on-brand content using their asset library to drive global awareness, preference, and purchases of New Zealand food and beverage.
Campaign Results
High-Performing Video Content: Produced engaging videos that achieved a view-through rate (VTR) of up to 92%, significantly surpassing the 35% KPI.
Increased Brand Preference and Sales: Exposure to the campaign led to a 20% increase in brand preference, along with a 29% to 35% rise in purchases in key markets: China, Japan, and Australia.
Strengthened Brand Awareness: Enhanced overall brand visibility in international markets, contributing to greater recognition and positive sentiment toward New Zealand food and beverage products.
Positive Engagement with Target Audiences: Fostered meaningful interactions with target audiences, leading to increased inquiries and interest from potential buyers and distributors.
Work
