Case Study

MitoQ

Social media and influencer strategy and management for the fastest-growing supplement brand in New Zealand.

When MitoQ wanted to amplify its brand, Social Collab was hired to drive social media growth, optimise influencer content, and improve key conversions, including website traffic, affiliate sales, and brand engagement across all social media platforms.

Results

  • Sales Growth: Increased sales through affiliate channels in Western markets by 1,592% in September 2023.

  • Record Website Traffic: Increased website visits by 457% through targeted social media content, achieving an all-time high.

  • Record Reach: Increased social media reach by 48% while reducing spend, setting a new record KPI.

  • Consistent Engagement: Maintained a 26% content engagement rate, delivering high-performing results across social media campaigns.

Work

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  • "Nicola made a significant impact on our social media channels. Her expertise across a wide range of marketing disciplines made her an invaluable asset."

    Liz Hancock, Head of Brand & Communication